Posts Tagged ‘F.A.O. Schwarz’

It’s hard to believe that the iconic F.A.O. Schwarz store in New York City is closing, due to rising rental costs. I suppose it’s not as hard to believe when you realize that it’s now owned by Toys R Us. They say they’ll move the store to Times Square or somewhere else in Manhattan where the rent is more reasonable, but it simply won’t be the same for many people, like myself, who grew up going to the store every holiday season.

The movie “Big,” starring Tom Hanks gave F.A.O. Schwarz global fame, when Hanks and Robert Loggia danced on the giant floor piano. Since then, lines were out the door every day for fans of the movie to get a chance to do the same.

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And several years ago,  I secured a reservation for a private tour of the store, led by one of F.A.O. Schwarz’s own soldiers. Before the store doors were opened for the day, we got to tour the entire store and dance on that famous floor piano before the crazy crowds made their way in. A wonderful memory we shared with our daughter and one I hope she’ll never forget.

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It’s not the holiday season. But if you’re in the New York area, you owe it to yourself to visit the original F.A.O. Schwarz location one last time before it goes away on July 15th. It’ll be a sad day for kids everywhere.